Giorgio Armani’s Acqua for Life Initiative

Giorgio Armani’s global clean water initiative Acqua for Life reinforces its commitment to delivering access to water.

To mark International Women’s Day, the Giorgio Armani Acqua for Life initiative underlines that one of the integral elements of women’s empowerment on a global scale is access to water, the absence of which reinforces gender inequality. Every day, women and girls around the world will spend a collective 200 million hours fetching water, a duty that deprives them of time that could otherwise be spent working, in education, or caring for their families. But when women are empowered with clean water and sanitation, it can change their world, allowing them to live their lives to their full potential.

Acqua for Life is Giorgio Armani’s initiative focusing on delivering universal access to drinking water in water-scarce regions. Initiated in 2010, the same year that the United Nations recognized the right to water and sanitation as a human right, Acqua for Life has been a commitment for the brand ever since. In 2021, the cumulative level of funding that Acqua for Life has provided to its strategic partners over the years will hit the 10 million Euros[1] mark.

Giorgio Armani’s Acqua for Life Initiative

Over the last three years, renowned photographer Viviane Sassen has visited both Madagascar and Nepal to capture Acqua for Life projects with its strategic partner WaterAid. From her visits, Viviane Sassen has created a film and photographs that convey the transformative impact that clean water has on the daily lives of local communities. Through the joyful and optimistic lens of the artist, the film and images illustrate the intrinsic connection between water and life.

Looking to the future, Acqua for Life is committed to continue expanding its engagement with communities around the world to deliver universal access to safe drinking water.

Instagram @ArmaniBeauty
Facebook @AcquaforLife

www.armanibeauty.com/acqua-for-life

WaterCredit® by Water.org – empowering communities to create the water solutions they need

This year, to maximize the impact of Acqua for Life’s contribution to creating clean water solutions, and to provide a response that is most relevant to each community, Acqua for Life is entering a new partnership with Water.org to deliver an innovative financing solution: microcredits. Through WaterCredit®, Water.org’s microcredit initiative, Acqua for Life will provide 85,000 people in Tanzania with affordable financing and expert resources that will enable them to create sustainable household water and sanitation solutions.

Acqua for Life reinforces its commitment and inaugurates three new projects

Since 2010, Acqua for Life has initiated water projects in 20 countries: Argentina, Bolivia, Brazil, Ghana, Greater China, Haiti, India, Ivory Coast, Kenya, Madagascar, Malawi, Mexico, Nepal, Nicaragua, Papua New Guinea, Senegal, Sri Lanka, Tanzania, Uganda, and Zimbabwe.

Today, Acqua for Life begins 2021 with eight active projects, including three new projects in India, Madagascar, and Malawi, with these latest three projects combined set to reach more than 125,000 people.

Giorgio Armani’s Acqua for Life Initiative

India

Within the Mysore district of Karnataka State, Acqua for Life collaborates with WaterAid to deliver improved water, sanitation, and hygiene services in local institutions, covering 10 healthcare facilities, 20 anganwadi centers (pre-school institutions), and 20 schools.  The project contributes to the improved health and well-being of nearly 70,000 people including 5,000 pregnant and breastfeeding women, adolescent girls, and 3,000 children, through increased access to water, sanitation, and hygiene services. The Mysore district has an existing and important connection with Giorgio Armani as the Indian tuberose flower, which is harvested and hand-picked near the same Mysore district, is one of the signature notes of the Giorgio Armani fragrance MY WAY. 

Madagascar

In Madagascar, more than 90% of healthcare centers have no hygiene services, and more than 80% of schools lack access to safe drinking water and handwashing facilities throughout the school day. Acqua for Life is working in two communities, Anjepy and Manjakandriana, which have no access at all to clean drinking water. In this specific district, Acqua for Life will continue to work with WaterAid to bring a clean water supply and sanitation services to the district’s three schools and its healthcare facilities, helping over 17,000 people. Madagascan vanilla, an ingredient that is found in a number of Giorgio Armani fragrances, is produced and harvested further north of these regions, as part of a sustainable sourcing program to help local communities in the protected area of Loky Manambato.

Malawi

In Malawi, a mere 26% of the population have an adequate toilet to use and only 9% have hygiene facilities to wash their hands. The reality is even starker within healthcare facilities. As many as 63% of healthcare facilities do not have satisfactory toilets and 56% have no hygiene facilities. In the central region of Malawi, Acqua for Life supports the Mndinda and Nthondo healthcare facilities, which provide outpatient and maternity services, improving access to inclusive and sustainable water, sanitation, and hygiene facilities. Via these healthcare facilities, more than 38,000 people will have improved access to safe water and sanitation, which will result in increased infection prevention and sustained hygiene behavior change.

ABOUT ACQUA FOR LIFE

Sustained support for Acqua for Life’s established projects

As of today, Acqua for Life has invested a total of 10.3 million Euros in water projects worldwide. This has resulted in the creation of over 530 water supply systems, that have delivered access to safe water to over 390,000 people, in 20 countries, across three continents[2].

Several Acqua for Life projects have a particularly profound impact on women’s lives. Via its project in collaboration with WaterAid in the Mysore district of India’s Karnataka state, Acqua for Life delivers access to clean water for 7,000 people, among whom are 5,000 pregnant and breastfeeding women. And Acqua for Life’s funding of water, sanitation, and hygiene services in 8 health care facilities in Eastern Uganda, also in partnership with WaterAid, will ultimately reach more than 45,000 pregnant and breastfeeding women, and children under the age of five.

Nicaragua

In Nicaragua, over 1 million people currently live without clean water. That is almost 1 in every 5 people. Acqua for Life and WaterAid are working together in Bilwi to transform the lives of communities there through clean water and good hygiene. Young women and men will be educated (through basic plumbing, construction, and business training) and empowered to deliver water, sanitation, and hygiene services to their own communities.

Tanzania

Tanzania has one of the fastest-growing economies in Africa. However, its economic growth has not benefited all areas of the country equally, with 25 million people lacking access to clean water, and 40 million people lacking access to improved sanitation. Within the next two years, in partnership with Acqua for Life, Water.org will work to transform the lives of 85,000 people in Tanzania with access to safe water and sanitation through affordable financing, such as small loans.

Uganda

Acqua for Life will support an 18-month intervention into rural healthcare facilities in Eastern Uganda, in the districts of Tororo and Busia. In partnership with WaterAid, this project will contribute to the improved quality of health care in Eastern Uganda by implementing an improvement in access to water, sanitation, and hygiene services in 8 health care facilities. These facilities will serve women and children who seek health care services, ultimately reaching more than 45,000 pregnant and breastfeeding women, and children under the age of five.

Zimbabwe

In the Chivi district in Zimbabwe, Acqua for Life is cooperating with local partner Dabane Trust to improve the district’s clean water, hygiene, and sanitation conditions over the next three years. As 46% of the rural population does not currently have access to safe drinking water, the Acqua for Life initiative will deliver proper access to clean water supplies and sanitation facilities, to enable improved hygiene practices. 17,600 lives will be transformed thanks to 35 functional rehabilitated boreholes, 2 piped water schemes, 280 latrines, and 280 handwashing facilities.

Nepal

Acqua for Life is supporting Unicef’s national water, sanitation, and hygiene (WASH) program in Nepal, which has been created to help the most vulnerable children and families. Unicef will work in five targeted municipalities in Province No.2 and No.5 to improve water quality and provide sustainable access to safe drinking water for approximately 5,000 people.

A deeply rooted belief

The beauty of nature is an ongoing source of inspiration for Giorgio Armani. More specifically, water is the most prominent one, and the most essential natural resource.

Acqua for Life was born from a philosophy as simple as it is fundamental: that water is one of the most important elements to life, as it creates life and empowers lives. Yet 1 in 10 people globally do not have access to clean water close to their home.

“Water is perhaps the element that I feel closest to. For me water represents life and regeneration, but also calmness and serenity. Access to clean water is undoubtedly one of the greatest challenges in the 21st century.” Giorgio Armani 

The Acqua for Life initiative focuses on delivering universal access to drinking water in water-scarce regions. Among its principal values are:

  • a comprehensive approach committed to addressing the issues of clean water, hygiene, and sanitation in those communities most in need
  • activities that include the installation of water points, latrines, and rainwater collection, water filtering, and water purification systems
  • a sustainable approach to structuring projects, including education for the community about how to maintain the projects and WASH (water, hygiene, and sanitation) behavior, to empower local communities and sustain Acqua for Life projects in the long term

Access to clean water has a positive socio-economic impact on communities’ health and livelihood. Via its projects, Acqua for Life’s mission is to play a role in helping people reclaim their right to drinking water and sanitation. 

A comprehensive and sustainable approach

Acqua for Life takes a comprehensive approach to the issues of clean water, hygiene, sanitation, and education. The Acqua for Life initiative is threefold.

The primary activity is the installation of water points and latrines, alongside rainwater collection, water filtering, and water purification systems in areas that lack water. This allows communities access to water to drink, to prepare food, to wash, and to maintain water crops and their livestock. Children can attend school more regularly because they do not have to fetch water. Mothers and fathers have more time to focus on their children, to improve their literacy, and to be productive for their community.

Parallel to this first stage, the Acqua for Life program focuses on education and awareness concerning Water, Sanitation and Hygiene (WASH) behavior, to maximize the projects’ sustainability and long-term impact for the community.

Finally, all Acqua for Life projects are intended to be sustainable within the community and active for at least three consecutive years. Each project is created to ensure that when the Acqua for Life project ends, it continues to serve the community. To this end, the projects’ budgets include a sum to train the community to maintain the installed water facilities after the project is finalized. Acqua for Life projects are selected after a careful evaluation process. Together with its partners, Acqua for Life assesses the water situation in the country or community in question by looking at water scarcity today, water scarcity projections for 2040, and the country or community’s financial situation. 

A balanced partnership strategy

Acqua for Life partners and sustains an ongoing conversation with three main partners worldwide: Unicef, WaterAid, and Water.org.

Acqua for Life with Unicef USA

For the twelfth year running, Giorgio Armani’s Acqua for Life campaign continues to help Unicef provide safe, clean drinking water for children.

Since 2010, Giorgio Armani has supported Unicef’s Water, Sanitation, and Hygiene (WASH) Programs in Burkina Faso, Nicaragua, Ivory Coast, Guatemala, Haiti, Tanzania, Togo, and Vietnam. For the second year, funds raised are supporting Unicef’s WASH programs in Nepal, improving water quality and providing sustainable access to safe drinking water for approximately 5,000 people. 

Acqua for Life with WaterAid 

In 2018, Acqua for Life selected WaterAid to join its existing partners, in light of WaterAid’s technical expertise in the WASH sector. WaterAid is working to make clean water, decent toilets, and good hygiene normal for everyone, everywhere, within a generation, and is currently working across 28 countries to change the lives of the poorest and most marginalized people. In addition, WaterAid has a global presence, a collaborative approach, and a commitment to finding sustainable solutions to the water crisis around the world.

Between 2021 and 2024, the Acqua for Life initiative is supporting five WaterAid projects focusing on schools and health care facilities in India, Madagascar, Malawi, Nicaragua, and Uganda.  

 Acqua for Life with Water.org

Last year, Acqua for Life joined forces with Water.org, a global non-profit organization that helps people get access to safe water and sanitation through affordable financing, such as small loans.

One of the major barriers to safe water and sanitation is affordable financing. As an answer Water.org, via its WaterCredit Initiative®, helps bring small loans to those who need access to affordable financing and expert resources to make household water and toilet solutions a reality. Communities can access financing, take control of their future, and break down the barriers to safe water and sanitation. These solutions last because communities have a personal investment to see them through, as well as access to financing to make repairs over time as needed.

With more than 25 years of experience and insight, Water.org uses market-driven financial solutions to transform lives with the mission of ending the global water crisis. To date, Water.org has empowered more than 30 million people worldwide with access to safe water and sanitation.

In partnership with Acqua for Life, Water.org is working to transform the lives of 85,000 people in Tanzania with access to safe water and sanitation.

[1] Donations include Green Cross International, Unicef USA, WaterAid and Water.org figures for the Acqua for Life program between 2010 and 2021. Beneficiaries include Green Cross International, Unicef USA, WaterAid and Water.org figures between 2011 and 2021.

[2] Donations include Green Cross International, Unicef USA, WaterAid and Water.org figures for the Acqua for Life program between 2010 and 2021. Beneficiaries include Green Cross International, Unicef USA, WaterAid and Water.org figures between 2011 and 2021.