IWC Schaffhausen premieres a short film project titled “Born of a Dream: A boy from San Mateo.” It depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as he pursues his childhood dream to become a champion quarterback. The story highlights the core values that are rooted at the heart of the IWC brand since American watchmaker Florentine Ariosto Jones founded the company more than 150 years ago.

Watch the full short film exclusively here on IWC.COM

— “Born of a Dream: A boy from San Mateo”

Throughout his career as a pro, Brady played twenty seasons with achieving an incredible six Super Bowl championships with the New England Patriots. Always striving to improve and not willing to rest on these outstanding achievements, he now embarks on his next chapter with the Tampa Bay Buccaneers.

As of 2019 IWC is proud to welcome the world-class athlete and modern-day icon as a brand ambassador.

His love for precision and meticulous hard work means he is a great fit for the IWC family. He has an impressive and cherished collection which even includes a Portugieser that was a present from his wife.

Brady’s passion and dedication in staying on course to chase his dream are the perfect fit of IWC Schaffhausens’ core values. The story of IWC Schaffhausen began in 1868 with Florentine Ariosto Jones, a 27-year-old watchmaker from Boston who dreamed of combining modern manufacturing methods from his homeland with the craftsmanship of Swiss watchmakers. Just like Brady on his path to the NFL Jones never gave up no matter how many obstacles stood in his way. His bold vision and unique engineering approach to watchmaking live on in IWC’s manufacturing centre and in every single timepiece from the Schaffhausen factory.

Tom Brady
Tom Brady behind the scenes of the shooting in Boston wearing a Pilot’s Watch Chronograph Top Gun

Discover Tom Brady’s preferred IWC Timepieces from the iconic Portugieser with its simple Arabic numerals to the characteristic Pilot’s watch which harks back to the pioneering days of aviation.