As the world adjust to a more homebound lifestyle, at least for the time being, B2C Premium Drinks are happy to bring some fresh innovation with the launch of the Greenall’s Blueberry variant in South Africa in July 2020.
Greenall’s Original London Dry Gin has been infused with natural sweet blueberries – popular the world over having gained ‘superfood’ status – to create the latest offering in the Greenall’s Gin Collection, Greenall’s Blueberry, crisp and refreshing, that gin lovers the world over will love, not only for its cool fruity take on the original classic London Dry Gin, but also for its zero added sugar content.
The latest innovation, has been created by renowned Master Distiller, Joanne Moore, at the one of the world’s oldest gin distilleries, G&J Distillers, in Cheshire.
A versatile expression, Greenall’s Blueberry has a light blue hue and is best enjoyed together with premium elderflower tonic water or soda water with fresh blueberries and a wedge of lime.
Greenall’s Blueberry reaffirms the brand’s position as the leader in mindful ‘ginnovation’ – innovation which respects the rich heritage, craftsmanship and traditions of gin, whilst also showcasing the category’s versatility and relevance, with new flavours that complement gin’s intrinsic juniper character.
With its zero added sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry is right on trend for today’s consumers. Not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value.
The new Blueberry variant joins Greenall’s Original London Dry Gin and Greenall’s Wild Berry Gin in the brand’s range in South Africa and will be available online and at all major retailers & wholesalers in South Africa at RRSP R189.00 from July 2020.
Greenall’s, the original handcrafted British gin, has been proudly distilled at the world’s oldest continuous gin distillers –G&J Distillers – in Cheshire, North-West England for over 250 years.
Renowned Master Distiller, Joanne Moore, is the current custodian of a secret recipe which was first created in 1761 by Thomas Dakin, the forefather of London Dry Gin, and the heritage of whom is carefully retained to this day by a dedicated team who continue both to weigh the finest botanicals and load the copper stills entirely by hand.
GREENALL’S BLUEBERRY GIN TASTING NOTES
- Appearance: Light blue violet hue
- Aroma: Medium intensity of Greenall’s London Dry Gin infused with natural blueberries to give a floral top note and a creamy, fruity finish
- Taste: Smooth opening with medium body, hints of rich camphor/citrus notes with a fruity, blueberry taste on the finish
Greenall’s Blueberry is best served in a G&T – top 25ml Greenall’s Blueberry with a premium elderflower tonic water and garnish with a wedge of lime and blueberries. Alternatively, top 25ml Greenall’s Blueberry with a premium soda water and garnish with mixed berries and mint.