Geneva, July 2019 – Frederique Constant presents three trendy timepieces within its entry price Classics collection.
Despite the time being easily available wherever you look – either on your phone or computer – most people feel naked and incomplete without a watch on their wrist. Watchmaking today is more than just telling time, it is about making a statement: each person wearing a watch is conveying a message, a style of choice. The new Ladies Classics Quartz watches combine traditional style, functionality and beauty.
From Classic to Contemporary
The new case has been adapted to a 36mm, feminine size, adding new aesthetics and edginess to the Ladies quartz timepieces. The watch is powered by the FC-220 quartz caliber, is water-resistant up to 50 metres and each model is distinguished by a silver colour dial with guilloché decoration, black printed roman numeral indexes, hand-polished black hands and a date window at 6 o’clock.
A simple uncluttered dial offers a timeless look, focusing on the essence of the watch and showing the time in hours and minutes.
Available in full stainless-steel or with a blue croco calf leather bracelet, the wearer could also choose the rose gold-plated case combined with an elegant black croco calf leather strap.
Frederique Constant will keep on promoting its mission to Make more people enjoy luxury adding a new touch of class.
About Frederique Constant
Frederique Constant is an established Swiss watch manufacturer based in Geneva, Switzerland, involved in all stages of watch production, from initial design, in-house development to final assembly and quality control. The brand produces up to 29 in-house calibers and is planning to expand its production capacity thanks to its new 3’000 square meter manufacture opening on June 2019.
The founders and couple Peter and Aletta Stas started the company back in 1988 with the vision of creating high-quality mechanical Swiss watches with a more accessible price-tag allowing more people enjoy luxury.
Frederique Constant is a precursor of Swiss made smartwatches when it introduced the first Horological Smartwatch in 2015, powered by MMT SwissConnect technology and entirely displayed with an analog dial, thereby creating an entirely new watch category in the Swiss watch industry.
In 2018 the brand has launched a brand-new smartwatch generation, the Hybrid Manufacture, combining mechanical horology with an ultra-tech smart module and an integrated caliber analytics, breaking the rules of traditional watchmaking vision.
In 2016 Frederique Constant has been integrated into Japanese Citizen Group where they saw the opportunity of Swiss-Japanese partnership to develop and market accessible luxury watches for the 21st century and beyond.