Anyone who has visited Block & Chisel’s brick-and-mortar stores will know that each one is a unique showcase for the stylish range of furniture collections, and the recent opening of the new store at 122 Kloof Street in Cape Town is no different. The building lent itself to a Chelsea London feel with boxed hedges, an atrium and plenty of spaces that show variety: at once classic and eclectic. The result is something that will appeal to Block & Chisel’s discerning clientele.
“We’ve known for some time that we wanted a town presence and 2019 has provided that opportunity. Until recently, this location was the home of our sister brand, Loft Living, which has made the exciting decision to move into the ecommerce space. It was a natural progression then to move into the space and create a store filled with inspiring spaces right in Cape Town’s city bowl,” explains Paul McAdam, Director at Block & Chisel.
‘In the insightful words of Gary Friedman, our driving purpose is to create “spaces that are more home than store” and which “blur the lines between residential and retail, indoors and outdoors,” says McAdam.
Cape Town’s cosmopolitan Kloof Street with its coffee shops, restaurants and boutique stores provides the ideal backdrop. It’s a location that’s convenient for city dwellers, and also offers quick access for customers living in the Northern suburbs. The store’s diverse styling will also appeal to a broad variety of international visitors to Cape Town.
“We want to give context and scale to our pieces so that those looking to create beautiful living spaces leave our stores feeling inspired. When it comes to choosing pieces for your interiors, we’re conscious of the need for references that are true to real life so we have designed our stores to be what we like to call “inspired retail.” Each one offers you interior insight and an experience that appeals to all the senses,” he says.
Simply put the new store is an experience that should stir up your passion for interiors and embolden you to create spaces that speak to your own unique style.
Pop in to 122 Kloof Street and share a passion for beautiful living.