New commitment in the field of automotive beauty
A. Lange & Söhne is supporting the Concours of Elegance as a cooperation partner for the first time this year. This exclusive beauty contest for classic cars will be held in the gardens of Hampton Court Palace near London at the end of August.
The Concours of Elegance brings together collectors and aficionados of rare cars. Against the spectacular backdrop of Hampton Court Palace in the United Kingdom, some 60 exquisite masterpieces of automotive construction will be showcased from 31 August to 2 September 2018. The selected models on display in the spacious parks and gardens surrounding the Palace will bear testament to craftsmanship, design and timeless luxury. The event will chart a historic journey from the pioneers of motor sport in the late 19th century through to the very latest sports cars.
The vehicles will be complemented by a top-notch exhibition covering the areas of fashion, art, jewellery and watchmaking. There, A. Lange & Söhne will be presenting a detailed, three-metre-high reproduction of the Datograph Perpetual Tourbillon model. This flyback chronograph with perpetual calendar, tourbillon and five additional functions is one of the top models amongst the range of A. Lange & Söhne timepieces – all of which are, without exception, crafted by hand. In front of the monumental watch sculpture, visitors will have an opportunity to glance over the shoulder of a master watchmaker from the manufactory, allowing them to admire the skilled craft and follow the creation of a Lange calibre at close quarters.
For Lange CEO Wilhelm Schmid, the extension of the company’s commitment to the world of classic cars reflects a passion for sophisticated mechanics and thrilling design that is deeply rooted in the corporate culture: “Consummate craftsmanship, technical innovation and timeless aesthetics are the core values that underpin both the Concours of Elegance and A. Lange & Söhne. Collectors and connoisseurs of modern precision timepieces share a passion for technology and elegance with aficionados of historic cars.” The traditional manufactory already supports the legendary Concorso d’Eleganza Villa d’Este in Como, Northern Italy, and Classic Days at Dyck Castle near Düsseldorf.