The Travelling Art Gallery

The Travelling Art Gallery, an artists’ initiative that plans to take South African art to three German cities in June and July 2018, has successfully raised R266000 on the global crowdfunding platform Kickstarter. The passion project has captured the imagination of both the South African and German public, with pledges coming in from around the world to endorse its aim of raising the profile of South African art abroad.

“We were very proud to be accepted onto Kickstarter, the world’s largest crowdfunding platform for creative projects, and are so excited that we met our funding goal within the 30 days we were given,” says Cape Town gallery owner Barbara Lenhard, who helped to launch the exciting new initiative in early March.

“The aim of The Travelling Art Gallery is to take South African art to the world, and to invite the world back to South Africa,” explains Barbara. “Our successful crowdfunding campaign means we have 25% of the operational costs we need to get the project off the ground, and we can now go full steam ahead to make the dream a reality. Art adds so much value to our society and helps to bring so many positive elements together.”

The Travelling Art Gallery will take between 60 to 70 art works to Germany for at least four weeks in June and July, setting up pop-up exhibitions in hip locations in cities such as Berlin, Hamburg and Mannheim. Each city exhibition will last for between eight and 10 days, and will be supported by a glamorous opening night party and a nationwide PR campaign to pull in as large an audience as possible.

“Our project is a collaboration between South African artists who want us to show their art to an international audience,” explains Barbara.

“As a German who has lived in Cape Town for nearly 10 years now, I am passionate about sharing the amazing art created in South Africa with Germany. I believe this is a project that can have so many wonderful spin-offs for the local art and tourism sector, as Europeans who visit the exhibitions will be inspired to visit the country to see more of what it has to offer. Our pop-ups will showcase a good mix of established artists and emerging talent and will create a wonderful platform for local artists who can’t otherwise afford to take their art to an overseas market.”

The private project is now looking for sponsors in South Africa and in Germany to help fund the rest of the costs involved. “I’m a firm believer in the principle of working together to make great things happen,” says Barbara. “We’re looking for companies to join the initiative with small sponsorship packages of either 5000 or 15000 Euros. This will help us to transport, exhibit and promote the art to German audiences – and in turn will offer companies the chance to engage with an interested, cultural audience. Art is always a talking point, and with South African art there’s still so much to be discovered. Pop-up events provide vibrant, modern spaces in which to interact with customers and the exhibitions will provide companies with ample opportunities for marketing, brand-building and customer relationship activities. We believe it will be an exciting alliance for everyone involved.”

Anyone interested in becoming a sponsor can contact
Barbara Lenhard on +27 (0)79 403 2393 or barbara@thetravellingartgallery.com.