Fine wine e-tailer Port2Port turned one-year-old in February of this year and is not letting
the proverbial grass grow with the recent launch of Port2Port MarketPlace. Frustrated
by limited stock allocations, delayed delivery times and restricted product variation
incurred by the back and forth between producers and retailers alike, the question
presented itself: Why not remove the middleman – themselves? Port2Port MarketPlace
offers retailers and producers the opportunity to sell and deliver directly to their
consumers via Port2Port’s integrated, user-friendly online platform.
Users will have the opportunity to shop a vast array of wines, spirits and accessories from
a number of retailers and producers directly from one platform, offering not only choice
but convenience. The selection of wines and spirits will include both local and
international products curated in trademark Port2Port style. Users will settle one bill
even when shopping from a variety of retailers and producers at a time, with the added
bonus of receiving their parcels within two to four working days as the products will be
coming straight from the source, no detours.
In a word, or four, the MarketPlace experience delivers on:
Price. Provenance. Service. (and) Selection.
- Customers receive the Best Value for their money by selecting and purchasing wine
directly from Port2Port’s approved wineries and specialised retailers.
- Orders will be received, packed and sent directly from the wineries and trusted
suppliers. Guaranteed Provenance not only assures the authenticity of the product, but
the conditions in which it has been cellared to ensure optimum ageing potential.
- From farm-to-door, we pride ourselves on offering the most conclusive service in online wine. We aim not only to please, but to impress with Unique Service that is hands
on and ready to assist shoppers from signing up to making a purchase. MarketPlace will
also allow shoppers to track their parcels in real-time including estimated delivery dates
once an order has been processed, so as to allow maximum transparency before and
- Finally, MarketPlace’s portfolio will consist exclusively of the most prestigious and
respected wineries and specialised retailers. We encourage consumers to explore
MarketPlace’s Curated Selection of local and international award winning wines.
During the month of July Port2Port will be offering free shipping on all orders from the MarketPlace Catalogue in celebration of the launch. This offer will be valid until the 31st of July 2016.
And so in summary: A curated selection of retailers and producers on one integrated
platform, building a community of educated, boundless wine lovers.
The Port2Port Innovators
Port2Port was born from a passion for fine wine, the South African wine industry and
digital innovation. Undertaken by business partners, Nicolò Stortiglione Pudel and
Vincent Bührer, Port2Port today very much embodies their shared passions. Nicolò’s
experience as Managing Director of digital agency Pier2Pier afforded him an insider’s
look into the digital landscape of South Africa’s wine industry and Vincent, as owner of
Saxenburg Wine Estate, a wine insider himself has proven to be a formidable team. On
the 1st of October 2015, venture capitalist and former First National Bank CEO, Michael
Jordaan, invested in Port2Port through his venture capital firm Montegray Capital
further cementing the business. Since then Port2Port has gone from strength to strength
to offer wine lovers the finest curated online wine experience.
The Port2Port platform includes a number of personalised features to further enhance
the user experience, the goal always having been about more than a mere sale, but to facilitate user interaction, educate and build a community of like-minded individuals.
Features include intuitive, automated communication via the Personal Sommelier
Marketing initiative, user ratings, weekly curated mailers that delve into the stories
behind the wines and most recently integrating Vivino ratings onto the site, effectively
expanding our audience. Innovate or die.
Visit www.port2port.co.za for more.