J.C. Le Roux, South Africa’s leading name in sparkling wine, has revitalised its entire range by embracing individuality and empowering you to release your own unique vibrancy. Re-energised with a crisp new look, a new moniker and uplifting strapline: “Release What’s Inside”, J.C. Le Roux is inspiring bubbly lovers to be their true selves.
‘In our busy everyday lives, it is so easy to lose sight of your true self and bottle up who you are. By taking our cues from the individual effervescent, sparkling flavours inherent across our entire J.C. Le Roux range, we want people to unleash their own unique vibrant and creative flavour that makes them stand out,” says Jackie Olivier, J.C. Le Roux global marketing manager.
Alongside the new modish look with refreshed label designs, the J.C. Le Roux transformation has given life to Sélection Vivante, the new name for the range of popular sparkling wines: Le Domaine, La Chanson, La Fleurette and Sauvignon Blanc. By creating a new collective name for these lively, palate friendly sparkling wines with their signature red ribbons, each individual member of the Vivante family can now express its own unique effervescent flavour.
The Vivante sparkling wines enliven the palate with a cascade of vivacious bubbles created by infusing premium fruit driven base wines with carbon dioxide (CO2). It all begins with the careful selection of grape varieties for their unique characteristics and flavour profiles – from crisp Sauvignon Blanc that lends acidity, to varieties not usually associated with sparkling wine such as Pinotage for its vibrant colour and Muscadel for a burst of natural sweetness. The range also includes two non-alcoholic sparklers, Le Domaine and La Fleurette Non-Alcoholic, specially created for people who want to experience the champagne lifestyle but without the alcohol.
With the introduction of Sélection Vivante, J.C. Le Roux devotees will now find it easier to distinguish these popular, uplifting sparkling wines from the more classically styled J.C. Le Roux Méthode Cap Classique range.
The signature of true craftsmanship, these illustrious bottle fermented Cap Classiques now exude a more contemporary look after their make-over with new label designs inspired by colour blocking to signify the different varieties in the range.
J.C. Le Roux Cap Classiques are crafted according to the time honoured French method to create their sparkle. Cellarmaster Elunda Basson specially selects predominantly Pinot Noir and Chardonnay grapes used traditionally in the making of French champagne for J.C. Le Roux La Vallée, La Vallée Rosé, Brut, Pinot Noir, Pinot Noir Rosé and the vintage prestige cuvée, Scintilla.
Every J.C. Le Roux sparkling wine, whether it’s Vivante or Méthode Cape Classique, reveals a different exhilarating expression for every taste, mood and occasion. Let J.C. Le Roux inspire you to release your vibrancy.
Express your personal style with J.C. Le Roux on www.facebook.com/HouseofJCLeRoux, @HouseofJCLeRoux on Instagram, @JCLeRoux on Twitter or visit www.jcleroux.co.za.