Discover the Danish Lifestyle with Skagen

Skagen has officially arrived in South Africa and brings with it the Danish way of living.  Fossil Group’s latest collection of Skagen watches and jewellery embody simplicity, practicality and quality. Sold in 80 countries worldwide now local trendsetters can enjoy this timeless lifestyle desired today, tomorrow and beyond.  Skagen’s jewellery styles for men and women come to life by combining simple, geometric shapes and timeless materials with touches of signature sea glass, and elegant, rose-gold accents.

The classic watch styles are about modern designs with emphasis on function; from harnessing the power of the sun through solar power or connecting us to ports of call on the other side of the globe. The brand’s popular watch collection is about incorporating the best of contemporary innovation and clean design that Skagen is best known for. Skagen celebrates the magic of colour with warm and natural shades such as faded red, light ash, natural tan and light yellow – an assortment of hues that we naturally gravitate to which appear to be desaturated and bleached by the sun. More than a simple designation of time or temperature to depict each of the seasonal collections, Skagen is more about the feeling evoked; it’s about making time to enjoy the moment.

With Copenhagen touted as a global fashion centre taking the world by storm, now SA fashionistas can also be a part of this authentic and simple way of life. The brand brings a rich history of design, architecture, art, cuisine, fashion, and down-to-earth times such as embracing ‘Hygge’ the Danish ritual of enjoying life. Skagen is after all, a seaside village of Denmark that has a way of life that embraces simplicity in a complex world, and inspires all that they do.

Warm and natural colours combined with practical and stylish designs: what’s not to love? Best of all is the price tag, with jewellery starting from R799 and watches from R1999. For further information visit